Selling to Defense: The Defense Startup Handbook

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Selling to Defense Book Cover

About the Book

"Selling to Defense" is a comprehensive roadmap to successfully navigate the complex Department of Defense marketplace. Written specifically for startups and innovative companies looking to break into and scale the defense sector, this guide provides actionable strategies and expert insights to help you position your company for success.

What You'll Learn:

  • Proven strategies for navigating Department of Defense contracts
  • Expert advice tailored specifically for startups and innovative companies
  • Real-world case studies and actionable frameworks to implement immediately
  • Essential tips for winning contracts and scaling within the defense sector
  • How to navigate the unique challenges of the defense procurement process
  • Techniques for building meaningful relationships with DoD stakeholders

Meet the Author: Jeff Decker, PhD

Jeff Decker, PhD

Jeff Decker, PhD, is a recognized expert in defense innovation, entrepreneurship and education. With extensive experience bridging the gap between startups and the Department of Defense, he has helped numerous companies successfully navigate the defense marketplace.

As a thought leader in the defense innovation ecosystem, Dr. Decker combines academic rigor with practical experience to provide entrepreneurs with the knowledge and tools they need to succeed in the defense sector. This methodology has been implemented at leading universities and defense innovation hubs around the globe with the Hacking for Defense® (H4D) course, which is taught at more than 70 institutions worldwide, created 70+ startups that have generated 660+ jobs and raised more than $350 million.

As the managing director of the Tech Transfer for Defense (TT4D) program at Stanford University's Precourt Institute for Energy, Dr. Decker and his team work to transform how startups tackle defense and national security challenges. TT4D specializes in matching Defense Department funding with academic research projects. In the past six years, TT4D has worked with numerous faculty members at more than a dozen universities to help them win Defense Department grants, and with the Office of Naval Research, totaling more than $13 million, to support research funding and transition academic technologies from lab to defense capabilities.

Dr. Decker's work have been featured in Harvard Business Review, Fast Company, War on the Rocks, Future, and he has been a lecturer at Defense innovation events and at SXSW. He earned a MS in International Relations (Laws), and a doctorate in International Relations before conducting national security and international affairs research at the RAND Corporation before joining Stanford University. He is also the author of "The Hacking for Defense Manual," the official textbook for the Hacking for Defense course.

Other Books by Jeff Decker

The Hacking for Defense Manual

The Hacking for Defense Manual

The definitive guide to solving national security challenges using lean methodologies, as taught at leading universities worldwide. This comprehensive manual presents a systematic approach to identifying, validating, and solving critical defense and intelligence community problems.

Purchase the Manual

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